Global Wireless Entertainment, Inc. (GWE) headquartered in San Diego, California, with operations in Europe, Australia and New Zealand, is the only industry leader specializing in mobile personalization inside and outside the mobile phone. GWE specializes in long-term brand acquisition and representation. The current GWE brand portfolio includes Pele, Muhammad Ali, Wayne Gretzky, Mario Andretti, Warner Bros., DC Comics, Marvel, Ivan Ironman Stewart, Lucas Film, CLC, NHL, MLB, NBA, Wyland, Hana Deka and many others. GWE products include skins, information applications, wallpapers, ringtones as well as 2D and 3D games for mobile phones on the J2ME and BREW platforms. GWE products are distributed Over the Air (OTA) by wireless carriers around the world and pre-loaded by handset manufacturers for specific international markets via the internet and through retail.